"This isn't a 6-week thing. It's a kick start into a new lifestyle. Jay keeps it real throughout."
— Barry McCulloch
THE SUMMER SHRED — 6 WEEKS. FOR MEN.
YOU TOLD YOURSELF LAST SUMMER WOULD BE THE LAST TIME YOU FELT LIKE THIS.
THIS ONE CAN BE.
6 weeks. 30-minute workouts. A deadline called summer that doesn't give a shit if you're ready. Starts Monday 11 May. Built for men. Home or gym.
SUPER EARLYBIRD ENDS IN
ENDS WED 29 APR 23:59
WATCH: A FEW MINUTES FROM JAY
YOU'VE BEEN HERE BEFORE.
You said you'd sort it before last summer. Then after summer. Then in January. Then "when things calm down."
Things don't calm down. Another year's gone. You're still saying it.
You know what to do. You just haven't done it. Not because you're lazy — because you've been white-knuckling it alone, and that doesn't work.
Six weeks. A window, not a lifestyle.
THE BIT NO ONE TALKS ABOUT.
Half the men who sign up to this DM me privately first. Because commenting "SHRED" on an Instagram post feels like admitting something out loud.
Here's the truth: asking for help isn't weakness. It's the shortcut you've been refusing to take.
Every man who finishes this tells me the same thing — "I wish I'd done this sooner."
You're not weak for needing structure. You're human. Structure is what's been missing.
WHY 6 WEEKS. NOT 4. NOT 12.
Week 3 is where most men quit. I call it Wobble Week. The body catches up, life gets loud, and the little voice starts negotiating. "Maybe I'll just miss today." "Maybe I'll start again Monday."
4-week challenges end before you hit the wobble. You never learn you can get past it.
12-week challenges are too long. You lose focus by week 7 and drift.
6 weeks is the exact window where you hit the wobble, push through it with the group and the coach, and come out the other side knowing you can do this any time life kicks off.
That's the real thing you're buying. Not 6 weeks of workouts. The proof that you can keep your word to yourself when it gets hard.
HERE'S WHAT YOU'RE GETTING.
-
01
6 WEEKS OF THE SUMMER SHRED
Jay's been running online fitness challenges for over a decade now, and there's a reason over 8,000 people have completed them — they work.
£125 value -
02
NUTRITION YOU CAN ACTUALLY STICK TO
No banned foods, no meal plan you bin in week 2. I teach you to track and eat for the body you want, in the life you actually live.
£99 value -
03
THE PRIVATE SUMMER SHRED PODCAST
Mindset fuel for the commute, the dog walk, the gym. Short, direct, actionable.
£49 value -
04
PRIVATE TELEGRAM GROUP + DAILY CHECK-INS
This is the bit you'll thank me for in week 3. You're not white-knuckling it in your kitchen at 6am — you're in with a group of men in the exact same boat, watched daily. Nowhere to hide. No ostriches.
£197 value -
05
WEEKLY SUNDAY LIVE Q&A WITH JAY
Every Sunday, live in the group. Bring your week, bring the wobbles, get answers. Replays available if you can't make it.
£97 value -
06
FREE TICKET TO RENAISSANCE MAN LIVE (27 JUNE)
One of the biggest events for men over 35 to sort your sh*t out — the perfect place for when the Summer Shred ends. Leicester Tigers Rugby Club, Leicester. Saturday 27th June.
£49 value -
07
FREE BLOOD TEST AT THE LIVE EVENT
Know your numbers. No more guessing what's actually going on under the bonnet.
£38 value -
08
A SHOT AT £1,000 CASH + 6 MONTHS ON MY SIGNATURE PROGRAMME RENAISSANCE MAN
Top finisher takes the prize. Skin in the game, decided on results and consistency.
£2,000 value
TOTAL VALUE: £2,654
YOUR PRICE TODAY: £79
Starts Monday 11 May.
BONUS — INCLUDED FREE
YES — YOUR TICKET TO RM LIVE IS INCLUDED.
Saturday 27 June 2026. Leicester Tigers Rugby Club. 10am–4pm. Training. Talks. Blood tests. Community. The whole thing. Worth £149 on its own. You get it as part of the Shred.
Travel and accommodation not included. Event is UK-based.
REAL MEN. REAL RESULTS.
"I'd tried every programme for five years. None stuck. The accountability was what was missing."
Gary S. — 14lbs · 11cm
"Six weeks ago I couldn't take my shirt off in front of my wife. Last Sunday I did, in the garden, and didn't think about it."
James D. — 15lbs · 29cm
"I work nights. I travel. I've got two kids. The Shred made me stop using any of that as an excuse."
Iain P. — 14lbs · 17cm+ 9 MORE FROM THE LAST INTAKE
Average drop: 10–12lbs in 6 weeks. Best cases: 20–25. The real win is what happens from the neck up.
HEAR IT FROM THEM.
Four men. Six weeks each. In their own words.
"Jay pushed me to lift weights I'd never have attempted alone. More energy, clearer head, better with the family."
— Nathan Taylor
"Three things I wanted to fix: snoring, blood pressure, how I looked. Sorted. You get out what you put in."
— Graham Scurr
"Fifth shred done. I keep coming back for the community — supportive, motivating, always got your back. It's a happy place."
— Simon Balsyz
WHO'S RUNNING THIS.
I'm Jay. Started training at 13. Joined the army at 17. Served till 25.
After that I worked for the US government in Kenya and Somalia — high-stress, high-travel, no one handing you a routine. I built one anyway. In warzones. If I can do it there, you can do it in Rochdale.
That's what I teach. Control what you can control, so you can handle what you can't.
14 years coaching. 15,000+ men through this system.
I'm not the guy who was fat and got lean. I'm the bloke who's been doing this since he was a kid, and knows exactly how to drag a man who's let it slide back to where he should be.
The army taught me one thing above everything else: drill the fundamentals. Get so good at the basics that when life kicks off, you don't flinch. Steps. Food. Sleep. Training. Nail those and the rest sorts itself out.
That's what the next six weeks look like.
I only coach men now. That's a deliberate call. Men are the ones falling behind on their health, their energy, their standards, and they're the ones least likely to ask for help. I've chosen to go all in on the guys who need it most.
No apologies. No softening it. No pretending this is for everyone.
This one's for you. Let's go.
WHAT MEN SAY AFTER.
"I'd tried every programme for five years. None of them stuck. The accountability is what was missing. I'm down 14lbs and I actually know what to do now."
Gary S., 42
"Six weeks ago I couldn't take my shirt off in front of my wife. Last Sunday I did, in the garden, and didn't think about it. That's the win."
James D., 47
"I work nights. I travel. I've got two kids. The Shred made me stop using any of that as an excuse. 15lbs down. Sleep is better. Mood is better."
Iain P., 51
"I feel like myself again. That's the bit nobody tells you about. The weight loss is fine. Feeling like the bloke I used to be — that's the thing."
Aaron C., 39
DON'T BUY THIS IF…
- You want an agony aunt
- You're not willing to be held accountable
- You think you already know it all
- You're looking for a magic pill
- You bury your head when things get hard
- You want to get "shredded" in 6 weeks with no effort
If any of that sounds like you — close this tab. You'll save us both time. If none of it sounds like you, you're in the right place.
HERE'S WHAT WEEK 1 ACTUALLY LOOKS LIKE.
-
MON
First workout done. Steps in. Food tracked. First knowledge bomb from the podcast on the commute. You're already doing more than you did all of last week.
-
TUE
Workout two. Steps in. Chatting in the Telegram group, asking the questions you've been too embarrassed to ask anywhere else. Getting answers from blokes in the same boat.
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WED
Rest day from the gym. Steps still in. Another podcast episode locked in on the dog walk. You're starting to feel sharper.
-
THU
Workout three smashed. Steps are getting easier to hit. You're not dragging yourself through the day anymore.
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FRI
Fourth workout in the bag. Sharing your wins in the group. Reading everyone else's and realising you're not the only one who's surprised by how quickly this is shifting.
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SAT
First weekly check-in. You look at what you've done in seven days and you can't quite believe it.
-
SUN
Live Q&A with me in the Telegram group. Week two locks in. Momentum is building.
Seven days. Four workouts. Habits starting to stick. Head clearer. Already ahead of where you've been for years.
That's week one.
BEFORE YOU TALK YOURSELF OUT OF IT.
Workouts are 30 minutes. You spend longer than that scrolling. What you're really saying is it's not a priority. That's fixable.
Dick Van Dyke is 100 and still training. Tell him.
Who hasn't at 40? We work around them. They're not an excuse.
You've tried programmes that weren't built for men with jobs, families, and 20 years of bad habits. This is different.
That's the reason to sign up. If you can do this during real life, you've proven you can do anything.
You won't. I won't let you.
No. 30-minute workouts. You'll probably eat more than you do now. It's sustainable. That's the whole point.
Yes. Every session has a home and gym version.
Train Heroic for workouts, NutraCheck or MyFitnessPal for nutrition. Both free.
Half the men in here haven't trained properly in years. The first week is built for that. You don't need a base — you need a start.
You'll know exactly how to keep going on your own. Most men carry on into the wider Renaissance Man programme — but that's a choice, not a sales pitch baked in.
30 minutes for a workout (3–4 days a week), 5 minutes for the daily check-in, plus a Sunday Q&A you can replay. Realistic for shift workers and dads.
Yes. App is global. Group is in your pocket. The only UK-only bit is RM Live in person — international members get the live stream and recording instead.
Most of the lads in here are shift workers, paramedics, soldiers, lorry drivers. The whole thing is asynchronous. Train when you can train.
You don't need their permission to look after yourself. By week 3 they'll either be on board or quietly impressed. Usually both.
MY PROMISE.
Show up for 7 days. Do the check-ins. Train three times. If by day 7 you're telling me this isn't for you, I'll refund you — no interrogation, no hoops.
I'm not asking you to trust me. I'm asking you to trust yourself for a week.
— Jay
SUMMER DOESN'T NEGOTIATE.
Holidays are booked. T-shirts are coming out. Hide for another month in a hoodie. Then you can't. Six weeks from Monday 11 May, you walk into summer as a different man — or you don't. Your call.
THIS IS THE MOMENT.
You're going to close this tab and do one of two things.
You'll get back to what you were doing, and in August you'll be standing at a barbecue holding a beer, wearing a shirt you don't want to take off, thinking about the version of you that almost did something about this in May.
Or you'll click the button, put £79 down, and six weeks from Monday 11 May you'll walk into summer a different man. Not a shredded one. A different one. One who kept his word to himself. One who showed up.
That's the only thing this is really about.
SUPER EARLYBIRD ENDS IN
ENDS WED 29 APR 23:59
Price jumps to £99 at midnight Wednesday. No extensions. No favours.
Starts Monday 11 May.
— Jay
P.S. If you're still reading, you already know the answer. The only question is whether you're the guy who acts on it or the one who closes the tab and tells himself "next time." Six weeks from now you'll have either done it or you'll be telling yourself the same story you've been telling yourself for three years. Your call.